Thursday, December 3, 2009

Kareena Kapoor replicated the same status in the ad world

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She is everywhere: on the hoardings, the bus shelters, not to mention of the TV and radio media, the internet, the newspapers. Well, if you are wondering as to whom are we referring to, wonder no further, as we are indeed referring to the ’Wonder-Girl’ Kareena Kapoor , the Gen-Next Diva, who is not just the Numero Uno in Bollywood, but also has replicated the same status in the ad world too.


After selling anything and everything from colas to soaps, Kareena, this time round, is all set to promote the Chronotech range of watches in a very dashingly different manner. This is one brand of watch, which has the gorgeous Kapoor chic dressed up as never before!



As a part of the promotions, readers might recall that Kareena was earlier seen as the cute and sexy little mermaid. In continuation to the same series, this bomb-shell power house is all to prowl over the city as the spider woman. Considering her ’Killer Instinct’ looks in the posters, one wonders about the saying ’If the looks could kill’ and all that, holds any water!


We wonder what do the watch makers have in store for us, after making Kareena as the spider-woman. Can it be an Angel, or say...well, why don’t we leave it up to your imaginations! You never know the wonder girl might just do a wonder on you!


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Tuesday, December 1, 2009

Big Cinemas inaugurated its 15th multiplex in Malaysia

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Big Cinemas Lotus Five Star, a joint venture between Reliance MediaWorks Ltd and Lotus Five Star group, inaugurated its 15th multiplex in Malaysia Tuesday.


Housing six screens with a seating capacity of 1,000, the multiplex has been opened in Kulim town of the Kedah state of the country. It would screenHollywood , Chinese, Indian and Malay movies.


"This expansion underscores our attempts to build scale, quality, innovation and pioneering formats which improve the movie going experience for audiences the world over," Anil Arjun, CEO, Reliance MediaWorks Ltd said in a statement.



"There is a great opportunity in exhibition infrastructure worldwide... while domestic expansion continues to be an area of thrust for us, we are also fully committed to expanding our global footprint," he added.


Big Cinemas Lotus Five Star owns 15 properties that amount to 72 screens across 15 cities in Malaysia.


The new property also escalates Big cinemas’ global footprint to 500 spread across India, the US, Malaysia and the Netherlands. It also makes the company the third-largest cinema chain in Malaysia.


With a domestic presence across 115 cities, Big cinemas has an international network of over 260 screens across 40 cities.


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